Elimar Depaula
Elimar Depaula (Ellie) is the founder and CEO of Queen Cosmetics, a bold beauty brand known for its high-impact products and fearless vision. What began during the pandemic has grown into a nationally recognized brand now available in Ulta Beauty stores.
Aida first connected with Elimar in 2020 during the height of the pandemic, where her resilience, ambition, and transparency deeply inspired her. In her episode, Elimar sits down with Aida to share her journey, her thought process, and the real, unfiltered parts of building and sustaining a business.
From overcoming personal challenges to scaling a brand into retail, Elimar embodies courage, faith, and relentless execution.